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The challenges of selling a home loan have evolved dramatically during the past decade. Today, loan officers must generate adequate real estate leads, convert the ones that come their way, build relationship, and maintain the database of prospects in order to close a mortgage loan on time. Added to this is the ever-changing mortgage requirements, that demand them to be on their toes at all times. Consequently, loan officers can easily become mired down by…

The Covid-19 pandemic hit the mortgage industry in many ways, causing finance and opportunity loss for lenders. However, the crisis also induced a sudden spike in the popularity of the reverse mortgage product category. One of the factors that contributed substantially to this phenomenon is the depleting income of people, especially the senior citizens. This has led to an unexpected and potentially massive opportunity for reverse mortgage companies in the post-pandemic era. Home Equity Conversion Mortgage…